Have you ever been so frustrated that Instagram doesn’t let you post long videos and you are not able to share all that you wanted? You had the perfect Digital Marketing strategy planned by posting attractive videos but….
Remember the time when you wanted to post your videos share content with your audience but due to Instagram restriction of time limit? Well, now the problem is solved. On Thursday in a San Francisco launch event, CEO, Kevin Systrom talked about his wish for Instagram users to be able to enjoy long videos without distraction. IGTV seems to be a satisfactory solution. Now, you can spend hours on time consuming videos on Instagram just like you do on You Tube. With years of experience in Digital Marketing and SEO Services we can say that YouTube and Facebook have pegged themselves as the best platform for long form video content.
Many smart entrepreneurial brains have already worked their way through updates and realized the business opportunity in this IGTV feature. Our Digital Marketing Company in India has well understood, analyzed and tapped the potential of this feature for our customers who require our SEO Services.
What is IGTV?
IGTV is the new feature updated by Instagram a few days back which means Instagram Television. It allows Instagram users to post long form video content on Instagram itself. It is a separate app integrated with the original app for easy viewing. Each individual user will be treated as a different channel just like how standard televisions work. The video can be as long as an hour. Once you are a part of the app you can swipe through the cannels just like you do with the normal TV.
What does IGTV mean for Advertisers?
Influencers and brands are excited at the prospect of converting their video portions of YouTube subscriber base into Instagram followers. Now, you won’t have to sift through a clutter of news feed before reaching that video you want. Even though Instagram is saying that they might bring an Ad system into the app for benefitting the advertisers. But Instagram will gauge on to the information about how much of content flows into the channels and if the expected amount then they would consider putting Ad system in place. This way brands will be able to influence massive crowds in a much more immersive way.
How to tap the potential of long-form video content for Digital Marketing?
Video content is one of the most engaging forms of Digital Marketing. The videos used for sharing about your business and deals should not be longer than 10 minutes whatsoever. If you are using longer videos or even the videos of this length, you must be clear about what information you want to deliver. These videos can be used to realize a lot of business potential, but long boring videos will take your ratings down and bring a bad name to your company.
What does IGTV mean for Brand?
IGTV is a very realistic organic upgrade to the content that you have been providing your audience with. Now, instead of investing more on creating a short video specially for your Instagram audience you can repost the videos that meticulously created for your Facebook and YouTube.
You must keep in mind the following specifications about IGTV in mind :
- Video length: 15 seconds to 60 minutes (The full 60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes.)
- File size: up to 3.6GB
- File type: .MP4
- Video size: 9:16
- Video thumbnail/cover image: .JPG
Enjoy the new IGTV feature and use it for Digital Marketing!!
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