As a contestant in this competitive business world you are more than likely to have an online presence. Your company must be workinghard enough to create an astounding online existence. At EnhanceRank, the Digital Marketing firm we understand your concern. Digital marketing can be a time-consuming process. Even though you might realize that content writing is integral for your business to grow and make all the efforts to write good content however you still might be wondering why content marketing is so important.
1. BUILD TRUST AMONGST CUSTOMERS
The analysis shows that having good content on your website builds more trust amongst your customers towards your brand. When you post some content, the customers start building an opinion about your business. If you post valuable, informative and valid content then your customer will start forming a similar opinion about your business and it will eventually become easier to gain their trust. Also, if you post content across various platforms at appropriate space intervals your customer will start to see you as a leader and will develop positive opinions about you. You need to keep these intricate details in mind all the time and you can hire any Digital marketing firm like EnhanceRank or any company that provides reliable SEO Service like Enhance Digitech.
2. INFLUENCE CONVERSIONS
If you don’t have a Digital marketing strategy or effective SEO services hired then you are missing out on a lot in regard with your business. You should have a look at the following before deciding or believing how brilliant content helps in influencing conversions.
When compared to other ways of Digital Marketing, Content marketing provides nearly six times better results. – ABG Essentials
Approximately 61% of online customers in US decide to make purchase only after reading reviews and recommendations on the blog. -Content Marketing Institute
According to the 74% of the companies surveyed good quality content increased their marketing and digital marketing, in terms of both quality and quantity. – Curata
Smart content can help in significantly increasing your conversions. It helps to improve conversion rates by allowing you to impart useful and informative content to your customers. Thereby, allowing them to make an informed purchase.
3. OPTIMIZED CONTENT IMPROVES YOUR SEO EFFORTS
Clear and useful content builds and improve your SEO (Search Engine Optimization). SEO (Search Engine Optimization) plays an important part in improving your presence online. However, for improved SEO (Search Engine Optimization) you must create optimized content. It’s noticed that those business websites that regularly post content are better indexed by search engines compared to those websites which do not post at all. Even though more pages do not guarantee increased traffic, it gives you a better chance to rank for keywords that target users use on search engines.
4.BUILD GREAT CUSTOMER RELATIONS AND SCORE OVER COMPETITORS
Why is content important for Digital Marketing? Because it helps you to engage them with informative content. Content helps in developing your brand image and voice. You can also set yourself apart from others by using quality language that is easy to understand. It allows you to develop your business around informed and educated clients and helps to offer what your competitors aren’t. If you still think that people might not be interested in reading what you post online, then have a look at the following mentioned survey. According to it, 20% people spend time on internet just to read content and approximately 68% of people spend time reading about the brands that interest them. So, what are you waiting for? Go ahead with your content marketing skills and improve your SEO (Search Engine Optimization) efforts and Digital Marketing.