Google Adwords makes you land in front of your customers in a virtual avatar at the very moment that they are searching for your product or service. You can set out your strategy for the ads to be placed in searches by customers located within the exact geographical bound that you want. This makes it possible to target the exact customers that you are seeking to establish a link with. You need to make fully-effective utilization of your available budget by planning and developing the best ads that suit your marketing objectives. An advertising campaign involves selection of where you want your ads to appear, the type of customer you want to reach, whether those interested in your products or those looking to buy, and selection of a strategy for bidding for the ads. With your own experience or professionals from our Google Adwords Agency in India by your side, you can implement different bidding strategies.
Creation of the Ad
Now, you need to create ad groups for different sets of keywords. Towards this, categorization of your products is essential so that ad groups can be set up to reflect the same. Next comes the writing of the ad with different variations of the message. Analytics reveals the best-performing text. With our PPC Agency in India, you get all services done with professionalism at effective cost. When the ad is clicked by a customer, the landing page has to live up to what the ad proclaimed. This requires clean design with user-friendly features that help your customer to find out exactly what they want without any wastage of time. The most important aspect is the wording of the ad.
A prime component of your Google Adwords campaign is to visualize keywords for your products or service as your customers might be using on search engines. When you get the keywords that you use in content and ads to be as close as what a customer would be searching for, your ad makes it to the right customer. Planning your keywords and estimating the clicks they will receive are all done on the Google tool. The key is to have more customers buying rather than just viewing your site after coming in through the ads you have created. Our Pay Per Click agency in India accomplishes conversions for clients around the world.
Ad placement and analysis
After your ads are up and running, the analytics role takes over. You can find out the performance of each of your ads and tinker with the campaign to ramp up their effectiveness.
EnhanceRank’s Google Adwords capabilities
At EnhanceRank, we have worked on countless campaigns over the years and you get experience of the platform that is sharp and highly effective. Our professionals have every aspect of the Adwords platform covered and are ready to craft your campaign into top effectiveness. We have worked with client-campaigns of all dimensions and creative specifications.
Our Adwords product delivers
- Identifying high-matching keywords
- End-to-end implementation of campaign and page optimization
- Experts for each of the specializations that are required in the creation, deployment and maintenance of a campaign
- Regular reporting of all metrics
- Regular communication with specialist managing your account