- Optimizing the market strategy :
Conduct meetings, be clear as to what you actually want your customers/readers to read and know.
- Compel them to read:
Headlines need to catch their attention! They might be hilarious too!
- It should appeal:
The main idea is to try and be as original as possible. You may do this by changing the length or format of your content.
- Guest bloggers:
You may do guest blogging yourself, in order to reach a larger audience.
- Keep your homepage minimal:
Homepages that contain minimal information, end up generating more sign ups.
- Conducting small surveys:
Ask them for their opinions! Like: Is there anything preventing you from signing up?
- Landing pages:
Try and target different customers through different offers on the landing pages.
You may include a paid advertisement to collect data on the number of views.
- Define your audience:
The more clarity you have upon your target audience, the easier it would be to find relevant content.
- Content based on location:
Posting content based on the user’s location, helps in improving traffic.
- Offer deals:
Offer deals to relatable/complementary businesses, like university websites etc to get listed on their website.
- Evergreen content:
Write or make changes to articles so that they remain a constant source of information for a longer time.
- The Twitter list:
Become a part of it, so that you are able to share content with a highly niched audience.
- Make it interactive:
If possible use powerpoints, better graphics, webinars and other interactive sessions to develop the reader’s interest.
Put up only the relevant information.
- Focus on your industry, not just the company:
Include current news floating around in the market that might be useful for your products as well.
- Pictures, Screenshots and videos:
Include your product demos through pictures or videos! Try to make them curious about your product.
- Highlight feedback:
Emphasize and share the positive feedbacks that you might have received about your company or the blog.
- Research articles:
Let people know about your new ventures and ideas.
- Hashtags and photo contests:
Popularize your company’s tagline through a hashtag or photo contest.
- Focus on list-posts:
List posts help in focussing on the relevant content, even when a reader just skims through it!
- Active on Twitter, LinkedIn etc:
Tag people, influencers and potential customers !
- Mix evergreen content with some trending content:
Trending content can improve the number of hits in the short-run, while evergreen content is a constant.
- Tell your brand story through emotions too!
Refrain from making the brand story/history too technical.
- Post interesting questions:
Put up questions that enable people to use their creativity.
- AIDA strategy:
Follow the capture Attention, build Interest, create a strong Desire, call to Action strategy!
- Tips and advices:
Give in some useful and practical advices on topics related to your industry
- Don’t send too many emails:
Don’t try to sell your product in the first few interactions. Give them some free councelling/trial sessions too!
- Capitalise on current trends:
You can get more number of clicks if you’re simply quick in writing and informing your audience about a recent innovation or development.
- Word of mouth referrals:
A sort of non-technical solution, but might be responsible in bringing a majour chunk of your audience!